Data protection information on newsletter subscription
Description and scope of data processing
You have the option of subscribing to a free newsletter on our website. When signing up for the newsletter, data from the input form is transferred to us.
Mandatory field when subscribing via the website:
The following data is also stored when you subscribe:
- Subscriber ID
- The user’s IP address
- Source of registration
- Date and time of subscription
- Date and time of double opt-in consent
- Status of the application
Your consent for processing the data will be obtained during the subscription process and you will be referred to this Data Protection Notice.
So-called tracking pixels are integrated into our email newsletter. This allows us to statistically evaluate the success or failure of our advertising measures. The tracking pixel tells us whether and when an email was opened and which of the links in the email were visited.
This data shall only be used to send the newsletter.
Additional usage data is stored for this purpose:
- Date of last sending
- Time when the email was opened
- Last click on a link
- Legal basis for data processing
The legal basis for the processing of the data after you subscribe to the newsletter is Article 6(1)(a) GDPR (consent).
The legal basis for the processing of the additional data is Article 6(1)(f) GDPR in connection with Article 5(2) GDPR for traceability of the given consent.
The legal basis for the processing of the tracking data is Article 6(1)(f) GDPR.
Purpose of data processing
If you provide your title and name, we use these to personalise our communication. The other data stored in the course of the subscription process serves to make the given consent traceable, to prevent abuse of the services or of the email address used.
The personal data collected by the tracking pixel is evaluated to optimise the sending of the newsletter and to better adapt the content of future newsletters to your interests.
Duration of storage
The data will be deleted after consent has been withdrawn, unless they must be retained for evidence purposes. Email addresses are stored for evidence purposes as blocked data in a blacklist which we cannot view.
Right to object and right to rectification
You may terminate your consent to subscribe to the newsletter at any time. There is a corresponding link for this in each newsletter.